Turn Your Brand Into New Opportunities

We help food and consumer brands grow through smart licensing partnerships - from the first idea to market launch.

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Licensing Experience Built Through Snack Iconic

Led by Phil Gorman, Founder and CEO of Snack Iconic Inc, with licensing experience involving:

The word 'MARS' in bold blue letters on a white background.
Conagra Brands logo featuring stylized leaves, a sunset, and waves in green, orange, and blue.
Bimbo Bakeries USA logo with red text and a small American flag
McCormick logo with red ribbon banner
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A woman with a hair net and apron holding a plastic bag filled with round dough balls, with several more dough balls on the table in front of her.

How We Help

Independently evaluate consumer permission, incrementality, brand contribution, retail opportunity, economics and execution to determine whether an opportunity is worth pursuing.

Licensing Opportunity Assessment

Build the category strategy, partner criteria, financial framework, outreach plan, and commercialization roadmap for a new licensing program.

Licensing Program Development

Identify qualified licensees and strategic partners, evaluate capabilities, and support negotiations and deal structure.

Partner Identification and Deal Support

Add experienced licensing leadership without immediately building a full internal department.

Fractional Licensing Leadership

Have a licensing opportunity in mind?

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From Opportunity to Commercialization

Step 1 - EVALUATE & PRIORITIZE
Step 2: PARTNER
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People holding hands in a circle during a meeting or team-building activity in a bright room with a wooden table.
A person holding a smartphone with a stylus, writing notes and checking a checklist with boxes on a digital note-taking app.

Find and evaluate capable licensees, manufacturers, and strategic partners.

Assess brand equity, consumer permission, category fit, and market opportunity.

Support development, approvals, manufacturing, retailer presentations, distribution, and launch.

Step 3: STRUCTURE

Develop the economics, responsibilities, category rights, and deal framework.

Step 4: COMMERCIALIZE

Who we work with

A smiling woman with short blonde hair wearing a gray hoodie, a white apron, and a necklace, standing in a kitchen near a tray of baked goods.

CPG Licensing works with:

  • Brand owners exploring new categories

  • Companies responding to licensing inquiries

  • Manufacturers seeking strategic brand partnerships

  • Investors and portfolio companies pursuing asset-light growth

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